Blog Assigment 7 - Test Two Questions

Dual channel marketing takes place when:
A) Firms sell the same goods to both consumers and businesses.
B) Firms sell different goods to both consumers and businesses
C) Firms sell only to consumers.
D)Firms sell only to businesses.

____ is the process of identifying specific purchasing groups based on their needs, attitudes, and interests.
A) Payout planning
B) Market Segmentation
C) Percentage of sales method
D) None of the above

The ____ is how to design the advertisement that attracts attention or presents information to consumers.
A) Appeal
B) Theme
C) Leverage Point
D) Executional Framework

___ is the absence of copy in a printed text.
A) The hole
B) Empty draft
C) Blank Space
D) White Space