• Look around your room and look for something that you put some thought before purchasing
• What is the brand name of the product?
• Think of five things that come to mind instantly when you think of this particular brand.
• What shaped your existing perception about this brand?
• Visit brandtags.net and look at what others have to say about this brand. List the top ten things.
• How much does your perception match or differ with that of others?
• Contemplate on why is this so.
-Apple iPod
-Cool, Expensive, Easy to use, Plenty of Storage, Dependable
-Commercials, Friends and Family.
-Trendy, expensive, overpriced, cool, hip, amazing, apple, computer, awesome, best
-Mine are somewhat similar in the cool and trendy department but different in some of the others; like dependable.
-I think everyone thinks differently about products. People can also get defensive about competitive things like Apple Vs. PC companies.
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