RAW Project - Group B Youtube Link
http://www.youtube.com/watch?v=flHc-UxZ6xg
Sunday, February 22, 2009
Blog Assignment 6 - Ad Link
Friday, February 13, 2009
Blog Assignment 5 - Group Projects
I attended the class "pass out" out in front of Lawson. Following that I watched Group D's mock tailgate.
Both were definitely effective. The mock pass out was probably more effective because of the number of people involved. However, Group D also did an effective presentation when considering their smaller numbers involved.
I think the mock pass out could have been better if their was a bull horn involved to gather more peoples attention. I feel as if Group D's could have been better if they were more concentrated on putting their message of being responsible out there. I feel that they concentrated more on the mock party scene than anything else.
I do feel that these type of activities will create more awareness about the dangers of binge drinking. All week, whether looking for it or not, I saw RAW posters and they all caught my eye and made me want to learn more. I feel that overall this campaign was a great success and that it should be a annual event.
Both were definitely effective. The mock pass out was probably more effective because of the number of people involved. However, Group D also did an effective presentation when considering their smaller numbers involved.
I think the mock pass out could have been better if their was a bull horn involved to gather more peoples attention. I feel as if Group D's could have been better if they were more concentrated on putting their message of being responsible out there. I feel that they concentrated more on the mock party scene than anything else.
I do feel that these type of activities will create more awareness about the dangers of binge drinking. All week, whether looking for it or not, I saw RAW posters and they all caught my eye and made me want to learn more. I feel that overall this campaign was a great success and that it should be a annual event.
Monday, February 2, 2009
Blog Assignment 4 - 3 Test Questions
The 'S' in S.M.A.R.T, stands for ___
Specific
Separate
Self
Stage
__ is an unconventional system of promotions which is low budget, relies on time, energy and imagination instead of marketing budgets.
Guerilla Marketing
Spontaneous Marketing
Global Marketing
General Marketing
__ is/are a symbol to identify a company and its brands.
Corporate Logos
Brands
Packages
Labels
Specific
Separate
Self
Stage
__ is an unconventional system of promotions which is low budget, relies on time, energy and imagination instead of marketing budgets.
Guerilla Marketing
Spontaneous Marketing
Global Marketing
General Marketing
__ is/are a symbol to identify a company and its brands.
Corporate Logos
Brands
Packages
Labels
Blog Assignment 3 - Thing in the room
• Look around your room and look for something that you put some thought before purchasing
• What is the brand name of the product?
• Think of five things that come to mind instantly when you think of this particular brand.
• What shaped your existing perception about this brand?
• Visit brandtags.net and look at what others have to say about this brand. List the top ten things.
• How much does your perception match or differ with that of others?
• Contemplate on why is this so.
-Apple iPod
-Cool, Expensive, Easy to use, Plenty of Storage, Dependable
-Commercials, Friends and Family.
-Trendy, expensive, overpriced, cool, hip, amazing, apple, computer, awesome, best
-Mine are somewhat similar in the cool and trendy department but different in some of the others; like dependable.
-I think everyone thinks differently about products. People can also get defensive about competitive things like Apple Vs. PC companies.
• What is the brand name of the product?
• Think of five things that come to mind instantly when you think of this particular brand.
• What shaped your existing perception about this brand?
• Visit brandtags.net and look at what others have to say about this brand. List the top ten things.
• How much does your perception match or differ with that of others?
• Contemplate on why is this so.
-Apple iPod
-Cool, Expensive, Easy to use, Plenty of Storage, Dependable
-Commercials, Friends and Family.
-Trendy, expensive, overpriced, cool, hip, amazing, apple, computer, awesome, best
-Mine are somewhat similar in the cool and trendy department but different in some of the others; like dependable.
-I think everyone thinks differently about products. People can also get defensive about competitive things like Apple Vs. PC companies.
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