Blog 9 - Test Three Questions

T/F - Trade promotions are expenditures or incentives to push products through the channel.
T/F - Retailers play the most important part in media selection.
T/F - The airline branch, 'Song', was created to target women.
T/F - CMA stands for cooperative merchandising agreement.
T/F - Reach is the number of people exposed to a media vehicle.

Blog 10

I chose Hollister to visit. My existing opinion was that it is over priced, too trendy, dark, and completely in the wrong region (Weren't in illinois, shouldn't a shop like that be on a beach somewhere?) The goods on display are all Hollister brand clothing, cologne, and beach-like decorations. Their is also a live video of a beach playing at all times. i guess that is supposed to help you get in the mood to buy surfer clothes. It is also way to dark in there. its hard to tell what color anything is, or if i'd like it after seeing it in real light. i have been to this store and purchased items before and even after my revisit, i still have the same existing feelings about the store. i still would not reccomend buying from their and will most likely never buy there ever again.